BlockInvest, a leading provider of blockchain solutions, is thrilled to announce its collaboration with Luxochain, a Swiss company with global expertise in product certification. Through this collaboration, Luxochain will leverage BlockInvest’s cutting-edge Non-Fungible Token (NFT) technology to enhance its services and create together a marketplace for luxury products using BlockNFT combined with the technological infrastructure of Luxochain.
Luxochain has gained significant recognition for its expertise in verifying the authenticity and provenance of luxury goods through advanced blockchain technology. By integrating BlockInvest’s NFT solutions into Luxochain’s existing infrastructure, Luxochain will establish an unparalleled system that offers heightened transparency, security, and traceability for luxury products.
BlockInvest and Luxochain now are able together to deliver luxury goods marketplaces, creating added value for Luxochain’s existing business. By harnessing the power of NFTs, Luxochain can establish a new market that connects the physical product and its digital counterpart, assuring consumers of the item’s origin, craftsmanship, and value.
By joining forces, Luxochain aims to tackle the widespread problem of counterfeit products within the luxury industry. This collaboration will enable Luxochain to offer luxury Digital Twins for sale and provide users with the freedom to exchange them, thereby enhancing Luxochain’s business and delivering a distinct value proposition.
“We are delighted to provide Luxochain with our NFT technology for the luxury market,” said Lorenzo Rigatti, CEO of BlockInvest. “By combining Luxochain’s expertise and infrastructure in luxury brand verification with our blockchain solutions, we can redefine how authenticity is established in the industry. Together, we aim to create an ecosystem where customers can confidently purchase genuine luxury goods.“
Luxochain’s CEO, Davide Baldi, expressed enthusiasm about the collaboration, stating, “We are excited to collaborate with BlockInvest., Together, we are able to provide a Whitelabel web3 e-commerce solution, to increase sales of our brands, where physical products and digital twins will be the two inseparable components of every item placed on the market. The entire world is proceeding in the direction of creating phygital products (physical plus digital), and we strongly believe, even from the regulatory side, the Digital Product Passport will sooner require a digital twin notarized onto the blockchain. We are able to provide our customers with a secure and transparent method of ensuring the authenticity of luxury products. This partnership represents a significant step towards building trust and protecting the integrity of the luxury market.“
This partnership holds immense potential for the luxury industry, offering a novel approach to fighting counterfeit products and strengthening brand reputation. Through the integration of Digital Twin Marketplace, Luxochain is poised to reshape how luxury goods are sold and exchanged, setting a new standard for trust and transparency in the market.
